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Cultural Tourism and the Wellbeing of Local Citizens: Examining the Mediating Role of Cultural Conservation in Northern Pakistan

Cultural Tourism and the Wellbeing of Local Citizens: Examining the Mediating Role of Cultural Conservation in Northern Pakistan

Saranjam Baig, Arifa Shabbnum, Ahmad Arslan
Copyright: © 2022 |Pages: 25
ISBN13: 9781799873358|ISBN10: 1799873358|EISBN13: 9781799873372
DOI: 10.4018/978-1-7998-7335-8.ch006
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MLA

Baig, Saranjam, et al. "Cultural Tourism and the Wellbeing of Local Citizens: Examining the Mediating Role of Cultural Conservation in Northern Pakistan." Prospects and Challenges of Community-Based Tourism and Changing Demographics, edited by Ishmael Mensah and Ewoenam Afenyo-Agbe, IGI Global, 2022, pp. 130-154. https://doi.org/10.4018/978-1-7998-7335-8.ch006

APA

Baig, S., Shabbnum, A., & Arslan, A. (2022). Cultural Tourism and the Wellbeing of Local Citizens: Examining the Mediating Role of Cultural Conservation in Northern Pakistan. In I. Mensah & E. Afenyo-Agbe (Eds.), Prospects and Challenges of Community-Based Tourism and Changing Demographics (pp. 130-154). IGI Global. https://doi.org/10.4018/978-1-7998-7335-8.ch006

Chicago

Baig, Saranjam, Arifa Shabbnum, and Ahmad Arslan. "Cultural Tourism and the Wellbeing of Local Citizens: Examining the Mediating Role of Cultural Conservation in Northern Pakistan." In Prospects and Challenges of Community-Based Tourism and Changing Demographics, edited by Ishmael Mensah and Ewoenam Afenyo-Agbe, 130-154. Hershey, PA: IGI Global, 2022. https://doi.org/10.4018/978-1-7998-7335-8.ch006

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Abstract

Cultural tourism is an increasingly visible trend in the tourism industry. The chapter is one of the first academic studies to specifically analyze the possible impacts of cultural tourism on the local culture itself and the wellbeing of the host community while highlighting cultural conservation as a mediator. The study utilizes primary data collected from rural areas in the Himalayan Gilgit Baltistan region in Northern Pakistan. This region has experienced a significant rise in cultural tourism due to China-Pakistan Economic Corridor (CPEC). As a result, there has been a significant and visible development of touristic facilities in the region. Hence, there is a visible shift from earlier tourism, which was mostly linked to mountaineering adventure, to more relatively mass cultural tourism. The results suggest that cultural conservation serves as a partial mediator and that cultural tourism tends to positively and significantly influence the host community's wellbeing, and cultural conservation partially mediates this relationship.

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