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Analysts’ choice of peer companies

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Abstract

This is the first large-scale study to examine the peer companies used by sell-side equity analysts in their research reports. Using a unique hand-collected data set, we investigate the relation between peer valuation and peer choice by analysts. We find that analysts on average select peer companies with high valuations and that this effect varies systematically with analysts’ incentives and ability. Our evidence provides partial support for the idea that analysts choose peers strategically. We also find some support for the idea that the selection of peers with high valuations is used in part to justify optimistically skewed target prices and stock recommendations.

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Notes

  1. McNichols and O’Brien (1997) provide a further discussion of such potential self-selection biases.

  2. As mentioned in the introduction, although our findings are consistent with analysts behaving “strategically,” it is clearly difficult to rule out alternative explanations. We explore some alternative interpretations of our results in Sect. 5.4. Thus we suggest that our use of terms such as “bias” and “strategic” should be interpreted cautiously.

  3. Das et al. (1998) and Lim (2001) suggest that forecast optimism is used to increase access to management, especially in cases where the information asymmetry between management and investors is high.

  4. A large literature finds that equity analysts’ buy recommendations are (much) more prevalent than hold or sell recommendations (e.g., Barber et al. 2001; Malmendier and Shanthikumar 2007; Ke and Yu 2006; Barniv et al. 2009). Similarly, Brav and Lehavy (2003) find that analysts set target prices that are, on average, 28 percent higher than contemporaneous stock prices.

  5. Note that inferences are not affected by the inclusion of Sim_Multiple or other control variables.

  6. In our sample, 59 % of analyst reports are coded as Buy.

  7. In other words, our analyses are conducted at the analyst-report-firm-peer level. As a robustness test, we have conducted the analyses at the firm-peer level. No inferences are affected using this alternative specification.

  8. If we exclude the levels of the similarity variables, the coefficients on all but one of the similarity variables are positive and significant as expected (untabulated).

  9. There is no evidence of serious multicollinearity in our empirical tests. Specifically, the highest variance inflation factor is four.

  10. The number of observations is lower for Multiple Peer-E/P as the use of this multiple requires positive earnings.

  11. In untabulated analyses, we have also used sales to enterprise value and EBITDA to enterprise value as valuation proxies and find consistent results.

  12. The number of observations is smaller in these robustness tests as we cannot match all the analysts in our sample to I/B/E/S individual analysts/codes. The percent concordant and the pseudo R 2 are higher in these smaller samples and the estimated coefficients on the valuation measures are all negative and significant at the 1 % level.

  13. We obtain similar inferences when we limit the sample of report firms to those whose ex post performance variables can be measured for year t + 1.

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Acknowledgments

We thank Brian Bratten, Larry Brown, Cristi Gleason, Artur Hugon, Marcus Kirk, Miguel Minutti-Meza, Partha Mohanram, Rodrigo Verdi, Richard Willis, Kent Womack, Wuyang Zhao, Yibin Zhou, and Youli Zou as well as workshop participants at University of Notre Dame, University of Toronto, University of Florida, Norwegian School of Economics, Arizona State University, Purdue University, University of Illinois at Chicago, University of Iowa, Hong Kong Polytechnic University, and the AAA Annual (Washington DC), FARS (San Diego), and JCAE (Hong Kong) meetings for comments and suggestions. We thank Jonathan Chen, Steve El-Hage, Wendy Gu, Megan Jiang, Matthew Literovich, Jeffrey Ma, Sunyoung Par, Philip Rabenok, Tian Shen, Menghan Yan, and Jimmy Zhu for their excellent research assistance. We thank Yuyan Guan, Hai Lu, and Franco Wong for data on investment banking affiliations. We gratefully acknowledge the financial support of the Social Sciences and Humanities Research Council of Canada, the Rotman School of Management, and the Mendoza College of Business. Hope further acknowledges the financial support of the Deloitte Professorship.

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Correspondence to Stephannie Larocque.

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Appendix

See Table 7.

Table 7 Variable definitions

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De Franco, G., Hope, OK. & Larocque, S. Analysts’ choice of peer companies. Rev Account Stud 20, 82–109 (2015). https://doi.org/10.1007/s11142-014-9294-7

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