Abstract
This article aims to bring about a discussion of online ethnography, and ethnography as an element of nexus analysis (Scollon and Scollon in Nexus analysis: Discourse and the emerging internet, 2004). I discuss the establishment of a zone of identification through participation and how participation can be seen through different types and levels of activity, involving so-called lurking. These processes may also be affected by different stereotypes researchers in the north have to face. Maintaining a reference to my personal experience, I finally discuss how these expectations can be broken, using real-life examples drawn from gaming, far-right activity and conspiracy theories.
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Nikkilä, M. (2022). Global Participation in the North: Exploring the Issues of Silent Participation and Building a Zone of Identification in a Hostile Digital Environment. In: Alarauhio, JP., Räisänen, T., Toikkanen, J., Tumelius, R. (eds) Shaping the North Through Multimodal and Intermedial Interaction. Arctic Encounters. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-99104-3_7
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