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Future Mobile Network Operator Business Scenarios

Sharing Economy and 5G

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The Palgrave Handbook of Global Social Change

Abstract

This chapter is one of the first studies to specifically present the future scenarios of the sharing economy in the specific context of the mobile network operator (MNO) business. Keeping in view the current academic focus on industry 4.0 and its implications for social change, our chapter highlights the specificities of the under-researched sector of mobile operator business and links it to different facets of the sharing economy emerging due to 5G using a multidisciplinary theoretical lens. Future business model scenarios of the next generation mobile operator business show characteristics of an emerging sharing economy context. Our chapter also contributes to the methodology of future scenarios research by introducing a way of exploring business model conceptualization and contextualization in the sharing economy context using action research methodology. Based on the data from the multiple industry-academia workshops, our chapter presents six specific scenarios (general bit-pipe MNO scenario, segmented specialized MNO scenario, wholesale service local operator scenario, retail service local operation scenario, vertical local operator scenario, and context service local operator scenario) as possible sharing economy depictions in this sector. Finally, our chapter offers important theoretical, practical, and policy implications regarding sharing economy and social change in relation to 5G mobile communication technology.

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Authors and Affiliations

  1. Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Oulu, Finland

    Petri Ahokangas, Veikko Seppänen & Timo Koivumäki

  2. Centre for Wireless Communications, University of Oulu, Oulu, Finland

    Marja Matinmikko-Blue & Matti Latva-aho

  3. Department of Marketing, Management and International Business, Oulu Business School, University of Oulu, Oulu, Finland

    Ahmad Arslan

Authors
  1. Petri Ahokangas
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  2. Marja Matinmikko-Blue
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  3. Matti Latva-aho
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  4. Veikko Seppänen
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  5. Ahmad Arslan
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  6. Timo Koivumäki
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Corresponding author

Correspondence to Ahmad Arslan .

Editor information

Editors and Affiliations

  1. School of Social Work and Social Welfare, Hebrew University of Jerusalem, Jerusalem, Israel

    Rajendra Baikady

  2. Department of Social Work, Jamia Millia Islamia, New Delhi, India

    S.M. Sajid

  3. Department of Social Work, University of Johannesburg, Auckland Park, South Africa

    Varoshini Nadesan

  4. Centre for Family Research, Nicolaus Copernicus University, Torun, Poland

    Jaroslaw Przeperski

  5. Inst of Social Welfare & Res, University of Dhaka, Dhaka, Bangladesh

    M. Rezaul Islam

  6. Department of Social Work, Shandong University, Jinan, China

    Jianguo Gao

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Ahokangas, P., Matinmikko-Blue, M., Latva-aho, M., Seppänen, V., Arslan, A., Koivumäki, T. (2022). Future Mobile Network Operator Business Scenarios. In: Baikady, R., Sajid, S., Nadesan, V., Przeperski, J., Islam, M.R., Gao, J. (eds) The Palgrave Handbook of Global Social Change . Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-87624-1_20-1

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  • DOI: https://doi.org/10.1007/978-3-030-87624-1_20-1

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-030-87624-1

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