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The Use of mPOS in Mexico

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Book cover Design, Operation and Evaluation of Mobile Communications (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12796))

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Abstract

Economies around the world are migrating to either “cashless” or “less cash” models. Latin America is no exception. Mexico, with its considerable population and large economy, including many small and medium enterprises, already offers a variety of mPOS brands. Despite this, most literature on cashless societies has focused on developed countries and other innovative emerging nations such as Nigeria, leaving the Latin American region out of its scope. This paper presents a model of mPOS use in Mexico based on a survey of graduate and undergraduate students. Using structural equation modelling (SEM) variables such as lifestyle, ease of use and carbon footprint produced interesting results. The study finds that users’ lifestyle is the highest predictor of mPOS in Mexico. Also, carbon footprint predicts mPOS use while the user’s perception of ease of use did not predict the mPOS use. The study also concludes that mPOS in Mexico will promote a green environment and make Mexican society healthy. Managerial wise, this study suggests that the mPOS service providers in Mexico should pay closer attention to mPOS users’ lifestyle. Besides, mPOS service providers should consider the carbon footprint and lifestyle when addressing their product to a specific customer segment.

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Author information

Authors and Affiliations

  1. Oulu Business School, University of Oulu, 90570, Oulu, Finland

    Sunday Adewale Olaleye

  2. Universidad de las Américas Puebla, 72810, Cholula, Mexico

    Manuela Gutiérrez-Leefmans

Authors
  1. Sunday Adewale Olaleye
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  2. Manuela Gutiérrez-Leefmans
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Corresponding author

Correspondence to Manuela Gutiérrez-Leefmans .

Editor information

Editors and Affiliations

  1. University of Central Florida, Orlando, FL, USA

    Gavriel Salvendy

  2. College of Business, University of West Florida, Pensacola, FL, USA

    June Wei

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Olaleye, S.A., Gutiérrez-Leefmans, M. (2021). The Use of mPOS in Mexico. In: Salvendy, G., Wei, J. (eds) Design, Operation and Evaluation of Mobile Communications. HCII 2021. Lecture Notes in Computer Science(), vol 12796. Springer, Cham. https://doi.org/10.1007/978-3-030-77025-9_18

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  • DOI: https://doi.org/10.1007/978-3-030-77025-9_18

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  • Online ISBN: 978-3-030-77025-9

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