Regular ArticleEvaluative Learning with “Subliminally” Presented Stimuli☆
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Cited by (72)
Unconscious transfer of meaning to brands
2011, Journal of Consumer PsychologyCitation Excerpt :Research examining unconscious conditioning in recent years has focused on evaluative rather than semantic conditioning. Some researchers have used subliminal procedures in an attempt to show unconscious transfer of affect (e.g., De Houwer, Baeyens, & Eelen, 1994; De Houwer, Hendrickx, & Baeyens, 1997; Dijksterhuis, 2004; Krosnick, Betz, Jussim, & Lynn, 1992), but this research has been criticized on methodological grounds (e.g., see Lovibond & Shanks, 2002 ; and Pleyers, Corneille, Luminet, & Yzerbyt, 2007). Indeed, there remains an important ongoing debate in the conditioning literature about the possibility of unconscious (evaluative) conditioning, with some authors presenting evidence for unaware evaluative conditioning effects (e.g., Jones, Fazio, & Olson, 2009; Sweldens, van Osselaer, & Janiszewski, 2010) and others claiming that participants need to be contingency aware (e.g., Pleyers et al., 2007; Stahl, Unkelbach, & Corneille, 2009).
Are our preferences and evaluations conditioned by the language context?
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2019, Frontiers in Psychology
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G. Davey
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