ABSTRACT
Female heterosexuality has traditionally been constructed as passive and responsive to male sexuality, associated with reproduction and as tightly bound to emotionality or romantic love. The missing discourse of female sexual desire also positions women as responsible for an uncontrollable male sexuality, where they are deemed responsible for enforcing safer sex practices, but without the power to necessarily do so. This requirement of female sexual desire and pleasure has supported an increase in the medicalization of female sexuality, where low sex drive is pathologized, and vaginal cosmetic surgery, which promises to increase sexual pleasure for women, is on the rise. The women talks about casual sex in positive ways, constructing it as good, fun and as an acceptable and enjoyable practice for women. Female heterosexuality is shifting within western culture and feminists need to be actively engaged in this reconstruction, in an effort to avoid sexist formulations prevailing.
