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Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy

Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy

Rubens Pauluzzo, Enrico Fioravante Geretto
Copyright: © 2018 |Volume: 30 |Issue: 1 |Pages: 16
ISSN: 1546-2234|EISSN: 1546-5012|EISBN13: 9781522542209|DOI: 10.4018/JOEUC.2018010104
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MLA

Pauluzzo, Rubens, and Enrico Fioravante Geretto. "Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy." JOEUC vol.30, no.1 2018: pp.66-81. http://doi.org/10.4018/JOEUC.2018010104

APA

Pauluzzo, R. & Geretto, E. F. (2018). Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy. Journal of Organizational and End User Computing (JOEUC), 30(1), 66-81. http://doi.org/10.4018/JOEUC.2018010104

Chicago

Pauluzzo, Rubens, and Enrico Fioravante Geretto. "Validating the EUCS Model to Measure the Level of Satisfaction of Internet Users in Local Banks in Italy," Journal of Organizational and End User Computing (JOEUC) 30, no.1: 66-81. http://doi.org/10.4018/JOEUC.2018010104

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Abstract

In this study, the EUCS model has been used for measuring online banking user satisfaction in the local banking sector. The authors focused on Italian co-operative banks. The study involved the submission of a questionnaire to a sample of 600 retail consumers of small-sized co-operative banks. The model was tested with SEM techniques. The findings reinforce EUCS theory for internet banking satisfaction with large sample size, and provide evidence about the psychometric stability of the EUCS tool for measuring online banking user satisfaction in the local banking setting. The study will be useful to policy makers and banks to better understand why internet banking is not the favoured channel for service delivery in Italy and which are the main factors able to increase the acceptance of the online banking channel.

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