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Changing Customer Behavior in Sustainable Fashion Industry

Changing Customer Behavior in Sustainable Fashion Industry

Mohamed Mohamed Elsotouhy
Copyright: © 2020 |Pages: 9
ISBN13: 9781799827283|ISBN10: 1799827283|EISBN13: 9781799827290
DOI: 10.4018/978-1-7998-2728-3.ch004
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MLA

Elsotouhy, Mohamed Mohamed. "Changing Customer Behavior in Sustainable Fashion Industry." Circular Economy and Re-Commerce in the Fashion Industry, edited by Archana Shrivastava, et al., IGI Global, 2020, pp. 31-39. https://doi.org/10.4018/978-1-7998-2728-3.ch004

APA

Elsotouhy, M. M. (2020). Changing Customer Behavior in Sustainable Fashion Industry. In A. Shrivastava, G. Jain, & J. Paul (Eds.), Circular Economy and Re-Commerce in the Fashion Industry (pp. 31-39). IGI Global. https://doi.org/10.4018/978-1-7998-2728-3.ch004

Chicago

Elsotouhy, Mohamed Mohamed. "Changing Customer Behavior in Sustainable Fashion Industry." In Circular Economy and Re-Commerce in the Fashion Industry, edited by Archana Shrivastava, Geetika Jain, and Justin Paul, 31-39. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2728-3.ch004

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Abstract

There is no doubt that sustainability has turned to a hot issue in recent years for its significant effect not only for the fashion industry but also for several fields. Nowadays, most organizations have shifted from traditional business models to sustainability-integrated business models. However, few studies have focused on changing customer behaviour towards adopting sustainability. In this chapter, the author focuses on presenting the damaging effects of the fashion industry in all phases of production and giving a view on how marketers stir consumers to embrace sustainable fashion in their own lives. This chapter concentrates on quality rather than quantity.

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