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The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project

The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project

Eva-María Mora-Valentín, Braulio Pérez-Astray
Copyright: © 2012 |Pages: 16
ISBN13: 9781613503416|ISBN10: 1613503415|EISBN13: 9781613503423
DOI: 10.4018/978-1-61350-341-6.ch008
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MLA

Mora-Valentín, Eva-María, and Braulio Pérez-Astray. "The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project." Open Innovation in Firms and Public Administrations: Technologies for Value Creation, edited by Carmen de Pablos Heredero and David López, IGI Global, 2012, pp. 139-154. https://doi.org/10.4018/978-1-61350-341-6.ch008

APA

Mora-Valentín, E. & Pérez-Astray, B. (2012). The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project. In C. de Pablos Heredero & D. López (Eds.), Open Innovation in Firms and Public Administrations: Technologies for Value Creation (pp. 139-154). IGI Global. https://doi.org/10.4018/978-1-61350-341-6.ch008

Chicago

Mora-Valentín, Eva-María, and Braulio Pérez-Astray. "The Role of Promoter in the Context of University-Industry Cooperation: The REDOMIC Project." In Open Innovation in Firms and Public Administrations: Technologies for Value Creation, edited by Carmen de Pablos Heredero and David López, 139-154. Hershey, PA: IGI Global, 2012. https://doi.org/10.4018/978-1-61350-341-6.ch008

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Abstract

In an open innovation scenario, organizations increasingly rely on external sources through interorganizational networks. In this chapter, the authors study the role played by the promoters in facilitating and maintaining university-firm relationships. To do so end, they have analyzed the relationship promoter model and examined his or her role in the REDOMIC project, whose purpose is to match university supply with firm demand effectively. After analysing the characteristics of the promoter role, they propose an innovative methodology that will enable supply and demand. The processing of this information at a later stage through a computer system enables us to identify matches that can then form the basis of future partnership agreements between universities and firms.

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