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Culturally Customizing International Web Sites

Culturally Customizing International Web Sites

Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Copyright: © 2009 |Pages: 18
ISBN13: 9781605664125|ISBN10: 160566412X|ISBN13 Softcover: 9781616926083|EISBN13: 9781605664132
DOI: 10.4018/978-1-60566-412-5.ch011
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MLA

Mahmud Akhter Shareef, et al. "Culturally Customizing International Web Sites." Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution, IGI Global, 2009, pp.251-268. https://doi.org/10.4018/978-1-60566-412-5.ch011

APA

M. Shareef, Y. Dwivedi, M. Williams, & N. Singh (2009). Culturally Customizing International Web Sites. IGI Global. https://doi.org/10.4018/978-1-60566-412-5.ch011

Chicago

Mahmud Akhter Shareef, et al. "Culturally Customizing International Web Sites." In Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-412-5.ch011

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Abstract

As global e-commerce is expanding and the global online marketplace is becoming more lucrative for marketers, there is a surge in proliferation of international Web sites. However, most marketers equate their ability to tap the global online market by simply creating multilingual international Web sites. This chapter shows that effective international Web presence is not just about translating a Web site into local language. A truly localized Web site is one that is linguistically, technically and most importantly culturally customized to locale-specific requirements. This chapter provides insights into the importance and impact of Web site cultural customization on consumer perceptions of international Web sites.

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