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CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus

CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus

Nicholas Nicoli, Marcos Komodromos
Copyright: © 2019 |Pages: 19
ISBN13: 9781522577157|ISBN10: 1522577157|ISBN13 Softcover: 9781522586081|EISBN13: 9781522577164
DOI: 10.4018/978-1-5225-7715-7.ch005
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MLA

Nicoli, Nicholas, and Marcos Komodromos. "CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus." Cases on Corporate Social Responsibility and Contemporary Issues in Organizations, edited by Alexandros Antonaras and Paraskevi Dekoulou, IGI Global, 2019, pp. 71-89. https://doi.org/10.4018/978-1-5225-7715-7.ch005

APA

Nicoli, N. & Komodromos, M. (2019). CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus. In A. Antonaras & P. Dekoulou (Eds.), Cases on Corporate Social Responsibility and Contemporary Issues in Organizations (pp. 71-89). IGI Global. https://doi.org/10.4018/978-1-5225-7715-7.ch005

Chicago

Nicoli, Nicholas, and Marcos Komodromos. "CSR Communication in the Digital Age: A Case Study of the Bank of Cyprus." In Cases on Corporate Social Responsibility and Contemporary Issues in Organizations, edited by Alexandros Antonaras and Paraskevi Dekoulou, 71-89. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7715-7.ch005

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Abstract

The purpose of this chapter is to explore, describe, and offer new directions on corporate social responsibility (CSR) communication in the digital age. CSR communication is in a state of flux as organizations adapt to technological transformations and new communication approaches conducive to the digital age. The chapter draws on current strategic communication trends and CSR communication literature to underline new theoretical and practical implications. The chapter explicates the relationship between CSR, strategic communication, and more recent forms of CSR communication via digital platforms. The Bank of Cyprus is considered as a case study to illustrate how one largely structured organization applies current approaches of CSR communication.

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