Welcome to the InfoSci Platform
Continuance Use Intention of Mobile Internet Services: Does Gender Matter?

Continuance Use Intention of Mobile Internet Services: Does Gender Matter?

Anis Khedhaouria, Adel Beldi
Copyright: © 2017 |Pages: 23
ISBN13: 9781522518686|ISBN10: 1522518681|EISBN13: 9781522518693
DOI: 10.4018/978-1-5225-1868-6.ch010
Cite Chapter Cite Chapter

MLA

Khedhaouria, Anis, and Adel Beldi. "Continuance Use Intention of Mobile Internet Services: Does Gender Matter?." Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, IGI Global, 2017, pp. 212-234. https://doi.org/10.4018/978-1-5225-1868-6.ch010

APA

Khedhaouria, A. & Beldi, A. (2017). Continuance Use Intention of Mobile Internet Services: Does Gender Matter?. In A. Mesquita (Ed.), Research Paradigms and Contemporary Perspectives on Human-Technology Interaction (pp. 212-234). IGI Global. https://doi.org/10.4018/978-1-5225-1868-6.ch010

Chicago

Khedhaouria, Anis, and Adel Beldi. "Continuance Use Intention of Mobile Internet Services: Does Gender Matter?." In Research Paradigms and Contemporary Perspectives on Human-Technology Interaction, edited by Anabela Mesquita, 212-234. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1868-6.ch010

Export Reference

Mendeley
Favorite

Abstract

In this chapter, we investigate the moderating effect of gender on the intention to continue using mobile Internet services (MIS) in an everyday life context. An extended model based on the technology acceptance theory is used to examine gender differences regarding MIS continuance intention in an everyday life context. A survey was conducted among 623 current MIS users to test the hypotheses using structural equation modeling approach. The findings show that female users expressed a stronger need for perceived usefulness and ease-of-use than male users, while male users expressed a significant need for perceived enjoyment. Interestingly, the stronger effect of perceived usefulness in females was contrary to prior TAM research. The observed gender differences suggest that MIS providers should consider gender when advertising and marketing MIS.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.