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Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel

Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel

Ilenia Bregoli
Copyright: © 2016 |Pages: 12
ISBN13: 9781522502012|ISBN10: 1522502017|EISBN13: 9781522502029
DOI: 10.4018/978-1-5225-0201-2.ch004
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MLA

Bregoli, Ilenia. "Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel." Global Dynamics in Travel, Tourism, and Hospitality, edited by Nikolaos Pappas and Ilenia Bregoli, IGI Global, 2016, pp. 58-69. https://doi.org/10.4018/978-1-5225-0201-2.ch004

APA

Bregoli, I. (2016). Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel. In N. Pappas & I. Bregoli (Eds.), Global Dynamics in Travel, Tourism, and Hospitality (pp. 58-69). IGI Global. https://doi.org/10.4018/978-1-5225-0201-2.ch004

Chicago

Bregoli, Ilenia. "Experience Marketing and Tourism: An Application of Service-Dominant Logic to Addiopizzo Travel." In Global Dynamics in Travel, Tourism, and Hospitality, edited by Nikolaos Pappas and Ilenia Bregoli, 58-69. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0201-2.ch004

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Abstract

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists' experience.

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