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Global Consumer Behaviour in Luxury Goods Markets

Global Consumer Behaviour in Luxury Goods Markets

Yuping Li
Copyright: © 2016 |Pages: 28
ISBN13: 9781466699588|ISBN10: 1466699582|EISBN13: 9781466699595
DOI: 10.4018/978-1-4666-9958-8.ch001
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MLA

Li, Yuping. "Global Consumer Behaviour in Luxury Goods Markets." Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, IGI Global, 2016, pp. 1-28. https://doi.org/10.4018/978-1-4666-9958-8.ch001

APA

Li, Y. (2016). Global Consumer Behaviour in Luxury Goods Markets. In F. Mosca & R. Gallo (Eds.), Global Marketing Strategies for the Promotion of Luxury Goods (pp. 1-28). IGI Global. https://doi.org/10.4018/978-1-4666-9958-8.ch001

Chicago

Li, Yuping. "Global Consumer Behaviour in Luxury Goods Markets." In Global Marketing Strategies for the Promotion of Luxury Goods, edited by Fabrizio Mosca and Rosalia Gallo, 1-28. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9958-8.ch001

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Abstract

In this chapter, the author presents an overview on global consumer behaviour in luxury goods markets. The discussion is based on the classic theories of consumer decision-making process and the important factors affecting the decision-making process. As global consumer behaviour in luxury goods markets is greatly affected by cultural differences, Hofstede's cultural dimensions theory is used to explain the various consumption behaviours displayed by consumers from different parts of the world. Past research findings are summarised, examples of consumer behaviours and appropriate marketing strategies implemented by luxury brands are also presented to assist readers for a better understanding of the topic.

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