Welcome to the InfoSci Platform
MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies

MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies

Chyi-Lyi (Kathleen) Liang
Copyright: © 2014 |Pages: 22
ISBN13: 9781466646711|ISBN10: 1466646713|EISBN13: 9781466646728
DOI: 10.4018/978-1-4666-4671-1.ch002
Cite Chapter Cite Chapter

MLA

Liang, Chyi-Lyi (Kathleen). "MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies." Innovations in Services Marketing and Management: Strategies for Emerging Economies, edited by Anita Goyal, IGI Global, 2014, pp. 27-48. https://doi.org/10.4018/978-1-4666-4671-1.ch002

APA

Liang, C. K. (2014). MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies. In A. Goyal (Ed.), Innovations in Services Marketing and Management: Strategies for Emerging Economies (pp. 27-48). IGI Global. https://doi.org/10.4018/978-1-4666-4671-1.ch002

Chicago

Liang, Chyi-Lyi (Kathleen). "MarketMaker™: An Innovative Network-Oriented Services Marketing Strategy for Emerging Economies." In Innovations in Services Marketing and Management: Strategies for Emerging Economies, edited by Anita Goyal, 27-48. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4671-1.ch002

Export Reference

Mendeley
Favorite

Abstract

Given the fast growing interest in emerging economies, this chapter introduces an innovative network marketing framework in the United States represented by the MarketMaker™ program. For almost 10 years, the MarketMaker™ program successfully designed, planned, and implemented mixed strategies of inter-organizational network marketing, inter-market marketing, and opportunity marketing to encourage and improve communications between buyers, sellers, public sectors, government organizations, and educational institutions. MarketMaker™ has revolutionized the internet system by offering network participants the opportunity to exchange information, create knowledge, and provide services across time and geological boundaries, thus generating values and benefits for all. The perspective and structure of MarketMaker™ is applicable to emerging economies when Internet is available, when individuals and organizations are willing and able to adopt the concept of e-commerce, and when taking into consideration culture and heritage differences.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.