우리나라 광고문들의 이중언어사용 분석

@article{ART001459761},
author={ 박준언 },
title={우리나라 광고문들의 이중언어사용 분석},
journal={이중언어학},
issn={1229-1757},
year={2010},
number={43},
pages={131-162},
doi={10.17296/korbil.2010..43.131},
url={http://dx.doi.org/10.17296/korbil.2010..43.131}

TY - JOUR
AU - 박준언
TI - 우리나라 광고문들의 이중언어사용 분석
T2 - 이중언어학
PY - 2010
VL -
IS - 43
PB - 이중언어학회
SP - 131-162
SN - 1229-1757
AB - Park Jun-Eon. 2010. 6. 30. Analysis of Bilingualism in Korean Advertisements. Bilingual Research, 43. 131-162. This study investigated language use in newspaper advertisements focusing on three aspects: degree of bilinguality,structural patterns, and functional strategies. For this purpose, 118 commercial advertisements collected from an influential Korean daily newspaper were analyzed. The analysis revealed the following major results. Firstly, Regarding the degree of bilinguality, English is rapidly pervading into the Korean advertisements so that bilingualism has become a natural mode of communication in this genre. Secondly, concerning the structural patterns of code-switching, the category noun and its equivalents are the almost exclusive code-switched linguistic elements. Lastly, Korean commercial advertisements strategically choose monolingualism or bilingualism to maximize the attention attraction from potential consumers. (Soongsil University)
KW - 이중언어, 광고, 언어혼용
DO - 10.17296/korbil.2010..43.131
UR - http://dx.doi.org/10.17296/korbil.2010..43.131
ER -

박준언 (2010). 우리나라 광고문들의 이중언어사용 분석. 이중언어학, 43, 131- 162.

박준언 . 2010, “우리나라 광고문들의 이중언어사용 분석”, 이중언어학, no. 43, pp. 131-162. Available from: doi:10.17296/korbil.2010..43.131

박준언 “우리나라 광고문들의 이중언어사용 분석” 이중언어학 43 pp. 131-162 (2010): 131.

박준언 . 우리나라 광고문들의 이중언어사용 분석 이중언어학 [Internet]. 2010; 43: 131-162. Available from: doi:10.17296/korbil.2010..43.131

박준언 . “우리나라 광고문들의 이중언어사용 분석” 이중언어학 no.43 (2010): 131-162. doi: 10.17296/korbil.2010..43.131

홈 권호 목록 논문 목록 논문 상세

우리나라 광고문들의 이중언어사용 분석

이중언어학

약어 : BR

2010, no.43, pp.131 - 162

DOI : 10.17296/korbil.2010..43.131

발행기관 : 이중언어학회

연구분야 : 언어학

박준언¹

¹숭실대학교

인용한 논문 수 : 4 서지 간략 보기

초록

Park Jun-Eon. 2010. 6. 30. Analysis of Bilingualism in Korean Advertisements. Bilingual Research, 43. 131-162. This study investigated language use in newspaper advertisements focusing on three aspects: degree of bilinguality,structural patterns, and functional strategies. For this purpose, 118 commercial advertisements collected from an influential Korean daily newspaper were analyzed. The analysis revealed the following major results. Firstly, Regarding the degree of bilinguality, English is rapidly pervading into the Korean advertisements so that bilingualism has become a natural mode of communication in this genre. Secondly, concerning the structural patterns of code-switching, the category noun and its equivalents are the almost exclusive code-switched linguistic elements. Lastly, Korean commercial advertisements strategically choose monolingualism or bilingualism to maximize the attention attraction from potential consumers. (Soongsil University)

키워드

이중언어, 광고, 언어혼용

참고문헌(12)

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