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Soziale Netzwerke im Web – Chancen und Risiken im CRM von Unternehmen

  • Strategie
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Wirtschaftsinformatik & Management Aims and scope

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Links und Literatur

  1. Alison, Diana (2010): Social Media Up 230% Since 2007. http://www.informationweek.com/news/software/web_services/showArticle.jhtml?articleID=225701600&subSection=News, Abruf am 31.01.2011.

  2. Dougherty, Heather (2010): Facebook Reaches Top Ranking in US. http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html, Abruf am 31.01.2011.

  3. Heidemann, Julia (2010): Online Social Networks – Ein sozialer und technischer Überblick. In: Informatikspektrum. 33 (3) 262–271.

  4. Boyd, Dana; Ellison, Nicole (2007): Social Network Sites: Definition, History, and Scholarship. In: Journal of Computer-Mediated Communication. 13 (1) 210–230.

  5. Spiegel (2008): Wie das Internet seinen Champion feiert. http://www.spiegel.de/netzwelt/web/0,1518,588675,00.html, Abruf am 31.01.2011.

  6. Spiegel (2010): Obama hat fast so viele Fans wie Lady Gaga. http://www.spiegel.de/panorama/gesellschaft/0,1518,705089,00.html, Abruf am 31.01.2011.

  7. AGOF (2010): Internet Facts – Angebotsranking. http://www.agof.de/index.619.html, Abruf am 31.01.2011.

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Authors and Affiliations

  1. Universität Augsburg, Augsburg, Deutschland

    Julia Heidemann, Andrea Landherr & Florian Probst

  2. Universität Innsbruck, Innsbruck, Österreich

    Mathias Klier

Authors
  1. Julia Heidemann
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  2. Mathias Klier
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  3. Andrea Landherr
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  4. Florian Probst
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Heidemann, J., Klier, M., Landherr, A. et al. Soziale Netzwerke im Web – Chancen und Risiken im CRM von Unternehmen. Wirtsch Inform Manag 3, 40–45 (2011). https://doi.org/10.1365/s35764-011-0043-4

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  • DOI: https://doi.org/10.1365/s35764-011-0043-4

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