ABSTRACT
Country-wise beverages’ consumption is given in Table 11.1 and share of each type of beverage is presented in Table 11.2. Table 11.1 Country-wise beverages consumption [5]
Despite undergoing significant changes, the soft drink industry responded strongly and grew by five percent. Total soft drinks value is now £7.8 billion, up by 5%. 2005 saw a continued trend towards health and well-being. Takehome soft drinks growth, outperformed all other grocery categories in the top ten. Now a day’s smoothies, dairy drinks, water and pure juice are the top performers. Annual per capita consumption of soft drinks is 242 litres up, from 239 litres, an increase of 1% in 2005 [6]. In the same year, the global soft drink market is estimated to be at a value of US$340 billion. In the soft drink sector, the main idea is to get steady growth. The recognition, familiarity and shelf life are very important. Consumers also want fresh products in naturally good form, which should be clear on the packaging. More the proportion of fruits and vegetables in a drink, better is its quality.
