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A study of the relationships between cognitive appraisals and consumption emotions

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Abstract

While emotions have been shown to be significant determinants of various consumer behaviors, the antecedents of these emotions have not received much attention in the marketing literature. The current research examines a cognitive model of emotion and uses an experiment to show that the appraisals of goal relevance, goal congruence, and coping potential are determinants of consumption emotions such as anger, sadness, and joy/satisfaction. These emotions are also shown to be determinants of postconsumption behaviors such as word-of-mouth intentions.

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Authors and Affiliations

  1. University of Michigan, USA

    Prashanth U. Nyer

  2. the School of Business and Economics at Chapman University, Orange, California

    Prashanth U. Nyer

Authors
  1. Prashanth U. Nyer
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Additional information

His research interests include consumption emotions, complaining behavior, cognitive models of emotion, and covariance structure modeling.

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Nyer, P.U. A study of the relationships between cognitive appraisals and consumption emotions. J. of the Acad. Mark. Sci. 25, 296–304 (1997). https://doi.org/10.1177/0092070397254002

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