Commercializing technology: What the best companies do
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Abstract
Companies that excel at commercialization have learned to treat the process as a top priority, to shrink the time it takes to get new products to market, to leverage core technologies over a number of markets, and to serve many market segments with an ever‐wider range of technological skills.
Citation
Nevens, T.M. (1990), "Commercializing technology: What the best companies do", Planning Review, Vol. 18 No. 6, pp. 20-24. https://doi.org/10.1108/eb054310
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited