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Customer Service: Product Differentiation in International Markets

International Journal of Physical Distribution & Materials Management

ISSN: 0269-8218

Article publication date: 1 January 1989

564

Abstract

Oligopolistic markets typically revert to some form of non‐price competition in order to differentiate their goods and services. Customer services that are associated with tangible product offerings present an opportunity for firms attempting to differentiate themselves. This article presents findings that suggest the stated preferences for customer services in selected customer markets is heterogeneous, thereby enabling providers of services to differentiate themselves according to the needs of existing market segments.

Keywords

Citation

Kyj, L.S. and Kyj, M.J. (1989), "Customer Service: Product Differentiation in International Markets", International Journal of Physical Distribution & Materials Management, Vol. 19 No. 1, pp. 30-38. https://doi.org/10.1108/EUM0000000000305

Publisher

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MCB UP Ltd

Copyright © 1989, MCB UP Limited

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