Adaptive enterprise design: The sense‐and‐respond model

The sense‐and‐respond model of adaptive enterprise design offers corporations a new management tool for achieving competitive advantage in times of constant unpredictable change. To implement the model corporations must adopt a radically different form of governance, institutionalize new norms of adaptive behavior; and translate their business and what it does into information symbols. This IBM senior manager has put together a set of principles of adaptive enterprise design based on his work with corporations that are learning the new governance concept of “context and coordination.”