Sustaining the competitive advantage
1891
Abstract
We continue to be intrigued by the number of managers we meet who haven't read Michael Porter's book Competitive Advantage. For them and practitioners on the corporate battlefront, we offer this synopsis of Porter's ideas from Professor Reimann's Managing for Value.
Citation
Reimann, B.C. (1989), "Sustaining the competitive advantage", Planning Review, Vol. 17 No. 2, pp. 30-39. https://doi.org/10.1108/eb054251
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited