COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER
H. Igor Ansoff
(HDistinguished Professor of Strategic Management at the United States International University in San Diego)
1565
Abstract
It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer program. This article describes a program that can integrate the analytic expertise of a computer with experience and wisdom of executives.
Citation
Igor Ansoff, H. (1986), "COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER", Journal of Business Strategy, Vol. 6 No. 3, pp. 28-36. https://doi.org/10.1108/eb039117
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited