EFFECTIVE INNOVATION MANAGEMENT: MISSING LINK IN STRATEGIC PLANNING?
Michael A. McGinnis
(Professor of Marketing and Transportation at Shippensburg State College, Pa.)
M. Robert Ackelsberg
(Professor of Management at Shippensburg State College, Pa.)
641
Abstract
Following World War II, American corporations enjoyed twenty‐five years of prosperity and technological dominance. That has changed dramatically in recent times. Management has to rekindle innovation and creativity, say the authors, who give a blueprint that will help strategic planning live up to its expectations.
Citation
McGinnis, M.A. and Ackelsberg, M.R. (1983), "EFFECTIVE INNOVATION MANAGEMENT: MISSING LINK IN STRATEGIC PLANNING?", Journal of Business Strategy, Vol. 4 No. 1, pp. 59-66. https://doi.org/10.1108/eb039007
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited