PIMS: FACT OR FOLKLORE?
Michael Lubatkin
(Professor, College of Business Administration, Wichita State University, Wichita, Kan.)
Michael Pitts
(Professor, School of Business Administration, Virginia Commonwealth. University, Richmond)
246
Abstract
Perhaps no strategic planning model has generated the controversy that PIMS has. Although some of the critics' charges may be justified, the authors find that the model is still valid and extremely valuable.
Citation
Lubatkin, M. and Pitts, M. (1983), "PIMS: FACT OR FOLKLORE?", Journal of Business Strategy, Vol. 3 No. 3, pp. 38-43. https://doi.org/10.1108/eb038976
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited