HOW TO EVALUATE THE PRESENT AND FUTURE CORPORATE ENVIRONMENT
Rene D. Zentner
(Manager of Corporate Studies at the Shell Oil Company, Houston, Tex.)
155
Abstract
Corporate decision makers need to understand not only today's business environment but tomorrow's as well. Survey research, new forecasting techniques, and the insights of the intellectual community are playing a greater role in forming many companies' vision of the future.
Citation
Zentner, R.D. (1981), "HOW TO EVALUATE THE PRESENT AND FUTURE CORPORATE ENVIRONMENT", Journal of Business Strategy, Vol. 1 No. 4, pp. 42-51. https://doi.org/10.1108/eb038911
Publisher
:MCB UP Ltd
Copyright © 1981, MCB UP Limited