GLOBESCAN: A WAY TO BETTER INTERNATIONAL RISK ASSESSMENT
Charles W. Hofer
(Visiting Associate Professor, New York University, Graduate School of Business)
Terry P. Haller
(President, Chicago Research Company)
154
Abstract
How do you balance the rewards against the risks when you're thinking of new international operations? Here's a technique that works for domestic businesses looking to put a toe in the water overseas as well as for established multinationals.
Citation
Hofer, C.W. and Haller, T.P. (1980), "GLOBESCAN: A WAY TO BETTER INTERNATIONAL RISK ASSESSMENT", Journal of Business Strategy, Vol. 1 No. 2, pp. 41-55. https://doi.org/10.1108/eb038898
Publisher
:MCB UP Ltd
Copyright © 1980, MCB UP Limited