An Exercise in Product Development for the 1980s:: International Cash Management Service
Keith Haaroff
(Controller of Advisory and Payment Services Marketing Department, Midland Bank International, London)
197
Abstract
The author takes one example of product development, the introduction by Midland Bank in 1982 of its International Cash Management Service, in order to highlight the way that a new product may in practice be brought to the market.
Keywords
Citation
Haaroff, K. (1983), "An Exercise in Product Development for the 1980s:: International Cash Management Service", International Journal of Bank Marketing, Vol. 1 No. 3, pp. 56-68. https://doi.org/10.1108/eb010729
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited