Functional strategies and competitiveness: an empirical analysis using data from Australian manufacturing

Investigates functional strategies aimed at developing competitive advantage in terms of both their perceived importance by management and their actual impact on organizational performance in Australian manufacturing companies. Considers factors such as productivity, research and development and human resources. Results of research include the finding that productivity strategies are preferred by Australian manufacturers and will continue to be so over the next few years, along with human resources strategies. Notes that a mix of functional strategies was seen as beneficial for performance. Concludes that TQM is an appropriate strategy for enhancement of competitiveness given the need for an holistic approach.