From product innovation to solutions innovation: a new paradigm for competitive advantage

Organisations have traditionally employed new product development frameworks to increase the effectiveness of their innovation programmes. These strategies have worked in the past but are increasingly being challenged by developments in the marketplace and technologies. This has led firms in some sectors to move to a new paradigm of competitiveness, namely solutions innovation. This paper examines the challenges facing the computer and electronic equipment sector and the movement to a solutions innovation paradigm.