Packaging design model from a supply chain approach
Abstract
Purpose
This paper aims to present an integrated management model for packaging design.
Design/methodology/approach
This model is the result of research of the concepts of packaging, logistics and “packaging logistics”. With this approach in mind, the design and development of packaging are structured on four basic corner‐stones, i.e. the definition and understanding of design requirements (logistics, marketing and environmental aspects), the definition of an appropriate organizational structure, the application of “best practices”, and, finally, establishing a control system.
Findings
It was found that the management model developed provides companies with a useful quantitative tool to find the “trade‐off” between the logistics costs reduction and the differentiation capacity linked to packaging.
Originality/value
The model proposed is designed to fill a gap in the measurement systems for making an evaluation of the detailed impact on the overall operation of the supply chain in certain packaging design decisions.
Keywords
Citation
García‐Arca, J. and Carlos Prado Prado, J. (2008), "Packaging design model from a supply chain approach", Supply Chain Management, Vol. 13 No. 5, pp. 375-380. https://doi.org/10.1108/13598540810894960
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited