Relationship dissolution model: antecedents of relationship commitment and the likelihood of dissolving a relationship
International Journal of Service Industry Management
ISSN: 0956-4233
Article publication date: 1 May 1998
Abstract
A relationship dissolution model is developed that depicts some of the key antecedents of relationship commitment as revealed in the context of the dissolution of a buyer‐seller relationship. Despite the importance of the dissolution of marketing relationships, there has been little research on this topic. The level of commitment determines intentions to remain in the relationship. However, it is difficult to measure true commitment in a relationship until that relationship ends. In addition to adding to our knowledge about the dissolution of marketing relationships, this paper will also provide a new conceptual representation of the relationship commitment construct.
Keywords
Citation
Hocutt, M.A. (1998), "Relationship dissolution model: antecedents of relationship commitment and the likelihood of dissolving a relationship", International Journal of Service Industry Management, Vol. 9 No. 2, pp. 189-200. https://doi.org/10.1108/09564239810210541
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited