The managerial implications of the learning organization: a new tool for internal marketing
Dennis J. Cahill
(President of North Union Associates, Inc., Cleveland, Ohio, USA.)
3326
Abstract
Seeks to introduce to marketing the concept of the “learning organization” from the organizational behavior field with specific application as a method for implanting internal marketing in services organizations.
Keywords
Citation
Cahill, D.J. (1995), "The managerial implications of the learning organization: a new tool for internal marketing", Journal of Services Marketing, Vol. 9 No. 4, pp. 43-51. https://doi.org/10.1108/08876049510094513
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited