Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
Abstract
Purpose
The purpose of this paper is to propose and elaborate on a service‐dominant‐logic‐based conceptualization of relationship that transcends traditional conceptualizations.
Design/methodology/approach
The paper consists of a review of traditional conceptualizations of relationship, a review of service‐dominant logic foundational premises that are useful in reframing the concept, and supporting views from the institutional economics and business ecosystems literature.
Findings
A transcending, service‐dominant‐logic‐based conceptualization of relationship as a general term representing the network‐with‐and‐within‐network nature of value creation, with transactions as “temporal isolates” of relationships is suggested.
Originality/value
This higher‐order conceptualization of relationship provides a foundation for better understanding the role of relationship in value creation, as well as its correspondence to transactions and products.
Keywords
Citation
Vargo, S.L. (2009), "Toward a transcending conceptualization of relationship: a service‐dominant logic perspective", Journal of Business & Industrial Marketing, Vol. 24 No. 5/6, pp. 373-379. https://doi.org/10.1108/08858620910966255
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited