Exploring “deep” and “wide” stakeholder relations in service activity
Abstract
Purpose
The aim of this article is to offer readers several useful paths of thought on a “deepened” and “widened” approach to the notion of interface, taking into account several types of stakeholder in the exchange.
Design/methodology/approach
Three case studies are developed and organised around those two dimensions which seem essential in interface management.
Findings
Since the very essence of service is linked to relations and exchanges, it seems important that the range of stakeholders directly or indirectly influencing service processes should be taken into consideration.
Originality/value
Owing to the multiplicity and complexity of the ties that connect them to the service provider or to clients, the management of these groups is often difficult, involving internal and external cultural considerations. However, a well carried out analysis of these involved parties and ties constitutes a major source of innovation and differentiation on the market of intangibles.
Keywords
Citation
Jallat, F. and Wood, E. (2005), "Exploring “deep” and “wide” stakeholder relations in service activity", European Journal of Marketing, Vol. 39 No. 9/10, pp. 1013-1024. https://doi.org/10.1108/03090560510610699
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited