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Customer orientation: construction and validation of the CUSTOR scale

Mahmood M. Hajjat (Sultan Qaboos University, Muscat, Oman)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 December 2002

2957

Keywords

Citation

M. Hajjat, M. (2002), "Customer orientation: construction and validation of the CUSTOR scale", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 428-441. https://doi.org/10.1108/02634500210450864

Publisher

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Emerald Group Publishing Limited

Copyright © 2002, Emerald Group Publishing Limited

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