Customer orientation: construction and validation of the CUSTOR scale
Mahmood M. Hajjat
(Sultan Qaboos University, Muscat, Oman)
2957
Keywords
Citation
M. Hajjat, M. (2002), "Customer orientation: construction and validation of the CUSTOR scale", Marketing Intelligence & Planning, Vol. 20 No. 7, pp. 428-441. https://doi.org/10.1108/02634500210450864
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, Emerald Group Publishing Limited