Healthy Food Products for Children: : Packaging and Mothers′ Purchase Decisions
Abstract
Explores the relationship between mothers′ purchase of perceived healthy foods, packaging characteristics, and the childrens “pester power” in obtaining attractive or appealing packaging. The results suggest mothers will not buy perceived healthy foods if the packaging is not acceptable. Discusses packaging and marketing strategies.
Keywords
Citation
Gelperowic, R. and Beharrell, B. (1994), "Healthy Food Products for Children: : Packaging and Mothers′ Purchase Decisions", British Food Journal, Vol. 96 No. 11, pp. 4-8. https://doi.org/10.1108/00070709410074623
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited