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Healthy Food Products for Children: : Packaging and Mothers′ Purchase Decisions

Roseline Gelperowic (Cranfield University, Silsoe College, Bedford, UK.)
Brian Beharrell (Cranfield University, Silsoe College, Bedford, UK.)

British Food Journal

ISSN: 0007-070X

Article publication date: 1 December 1994

7247

Abstract

Explores the relationship between mothers′ purchase of perceived healthy foods, packaging characteristics, and the childrens “pester power” in obtaining attractive or appealing packaging. The results suggest mothers will not buy perceived healthy foods if the packaging is not acceptable. Discusses packaging and marketing strategies.

Keywords

Citation

Gelperowic, R. and Beharrell, B. (1994), "Healthy Food Products for Children: : Packaging and Mothers′ Purchase Decisions", British Food Journal, Vol. 96 No. 11, pp. 4-8. https://doi.org/10.1108/00070709410074623

Publisher

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MCB UP Ltd

Copyright © 1994, MCB UP Limited

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