Abstract
The paper presents a conceptual framework that links international joint venture context (cultural similarity, relative power, and relationship age) and partners' conflict resolution strategies to satisfaction. Special attention is paid to the mediation effect of conflict resolution behavior on the linkage from context to satisfaction. The framework is assessed empirically using a sample of U.S. and Chinese joint venture managers in China.
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*Xiaohua Lin is Assistant Professor of Marketing at Penn State Great Valley. His research interests include international joint ventures, negotiation and conflict resolution, business-to-business marketing, and cross-cultural consumer behavior.
**Richard Germain is Associate Professor of Marketing at Oklahoma State University and conducts research in the areas of logistics and channels management and marketing history. His works have appeared in the Journal of Marketing Research, Decision Sciences Journal, and the Journal of Academy of Marketing Science.
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Lin, X., Germain, R. Sustaining Satisfactory Joint Venture Relationships: The Role of Conflict Resolution Strategy. J Int Bus Stud 29, 179–196 (1998). https://doi.org/10.1057/palgrave.jibs.8490031
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DOI: https://doi.org/10.1057/palgrave.jibs.8490031