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Failure of Africa-to-Africa Internationalization: Key Factors and Lessons

  • Chapter
The Changing Dynamics of International Business in Africa

Part of the book series: AIB Sub-Saharan Africa (SSA) Series ((AIBSSA))

Abstract

Retail chains such as Wal-Mart, Carrefour, Aldi and Tesco are turning to developing economies for fresh opportunities as a result of intense domestic competition and saturation in developed-country markets. High growth rates, growing middle class and relatively weak competitors in those countries are attractive factors, and these are found in much of Africa (Weatherspoon and Reardon, 2003). There has been a noticeable drive by developed and emerging economy firms to launch into African markets (Ibeh, Wilson and Chizema, 2012). Intra-African internationalization is also taking place, notably of South African (Dakora, 2010), and to a lesser extent, Nigerian firms (Bolaji and Chris, 2014), in spite of inherent challenging country factors (Dakora and Bytheway, 2014).

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  1. Olawale Ajai
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Editors and Affiliations

  1. Lagos Business School, Nigeria

    Ifedapo Adeleye

  2. Birkbeck, University of London, UK

    Kevin Ibeh

  3. Riara University, Kenya

    Abel Kinoti

  4. Gordon Institute of Business Science, South Africa

    Lyal White

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Ajai, O. (2015). Failure of Africa-to-Africa Internationalization: Key Factors and Lessons. In: Adeleye, I., Ibeh, K., Kinoti, A., White, L. (eds) The Changing Dynamics of International Business in Africa. AIB Sub-Saharan Africa (SSA) Series. Palgrave Macmillan, London. https://doi.org/10.1057/9781137516541_8

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