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‘Now You See Me, Now You Don’t’: About the Selective Permissiveness of Synoptic Exposure and Its Impact

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Green Harms and Crimes

Part of the book series: Critical Criminological Perspectives ((CCRP))

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Abstract

This chapter focuses on the Animal Defenders International (ADI) TV advertisement (http://www.youtube.com/watch?v=N6JFb5RHrs8) that was made in order to raise public awareness of the problematic consequences that are entailed in the ‘normalized’ and commercialized representation, use and abuse (not least the trafficking) of primates (see also Sollund and Wyatt in Westerhuis et al., 2013) for the ‘entertainment’ of humans. The advert was produced in 2005 as part of a campaign called ‘My Mate’s a Primate’, which attempted to problema-tize the use of primates in four main areas: entertainment (circuses, films, TV programmes and advertising), the pet trade, experiments and bush meat. While this advert specifically focuses on the trafficking and cruel confinement of primates, its principal and powerful message is a broader one as it makes direct links between the experiences of a non-human and a human animal.

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Authors
  1. Andrea Beckmann
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Editor information

Editors and Affiliations

  1. University of Oslo, Norway

    Ragnhild Aslaug Sollund

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© 2015 Andrea Beckmann

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Beckmann, A. (2015). ‘Now You See Me, Now You Don’t’: About the Selective Permissiveness of Synoptic Exposure and Its Impact. In: Sollund, R.A. (eds) Green Harms and Crimes. Critical Criminological Perspectives. Palgrave Macmillan, London. https://doi.org/10.1057/9781137456267_11

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