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The Entrepreneurial Rise in Southeast Asia pp 11–33Cite as

Palgrave Macmillan

Innovation Strategies of New Product Development (NPD): Case of Thai Small and Medium-Sized Enterprises (SMEs)

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Abstract

Several studies highlight the importance of new product development projects to the survival, growth, and sustainability of firms (Birou and Fawcett 1994, Brown and Eisenhardt 1995, Herrmann et al. 2007, Koufteros et al. 2005, Maidique and Zirger 1984, Mu et al. 2009, Rogers 2010, Zhao 2001) and emphasize the need for innovative methodologies for tackling the current high rate of new product development project failures, with the latter being a major challenge for both business practitioners and academics. This study ventures into theorizing of innovation strategy alignment with various stages of new product development process, and aims to raise awareness and understanding about the adoption of innovation strategies in the practice of new product development.

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Authors
  1. Preecha Chaochotechuang
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  2. Farhad Daneshgar
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  3. Stavros Sindakis
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Stavros Sindakis Christian Walter

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© 2015 Stavros Sindakis and Christian Walter

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Chaochotechuang, P., Daneshgar, F., Sindakis, S. (2015). Innovation Strategies of New Product Development (NPD): Case of Thai Small and Medium-Sized Enterprises (SMEs). In: Sindakis, S., Walter, C. (eds) The Entrepreneurial Rise in Southeast Asia. Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137373809_2

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