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Banking and Financial Sector in the Cloud: Knowledge, Quality and Innovation Management

  • Chapter
Cloud Systems in Supply Chains

Abstract

One view of Customer Relationship Management (CRM) is the utilization of customer-related information or knowledge to deliver relevant products or services to customers (Zineldin, 2000). The success of relationship management depends on the collection and analysis of customer knowledge, data and information to be used for developing highly personalized bank service offerings.

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Authors
  1. Mosad Zineldin
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  2. Valentina Vasicheva
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Editor information

Editors and Affiliations

  1. University of Technology, Sydney, Australia

    Fawzy Soliman

Copyright information

© 2015 Mosad Zineldin and Valentina Vasicheva

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Zineldin, M., Vasicheva, V. (2015). Banking and Financial Sector in the Cloud: Knowledge, Quality and Innovation Management. In: Soliman, F. (eds) Cloud Systems in Supply Chains. Palgrave Macmillan, London. https://doi.org/10.1057/9781137324245_11

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