Cases in Marketing Financial Services1993, Page iCases in Marketing Financial ServicesAuthor links open overlay panelShow moreOutlineShareCitehttps://doi.org/10.1016/B978-0-7506-0661-5.50001-1Previous chapter in bookNext chapter in bookRecommended articlesCited by (0)View AbstractCopyright © 1993 Christine Ennew, Trevor Watkins and Mike Wright. Published by Elsevier Ltd. All rights reserved.