Organizational responses to a hypercompetitive environment: A case study of Pepsi Canada

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Abstract

A hypercompetitive environment presents a challenging context for strategy formulation. In this article we present a case study of Pepsi Canada's strategic success in a hypercompetitive environment. Using qualitative methods of analysis we develop an event history of the industry and the firm, and causal maps of internal strategic and annual planning documents. From the case study we derive a set of propositions that identify criteria for success in such an environment.

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