The present study offers exploratory insights about the importance of health-consciousness for an adequate frequency of visits to a family doctor or specialist. The main purpose was to empirically investigate the relationship between the conceptsbearing in mind the cultural background of Bosnia and Herzegovina. A total of 114 cases were used to assess the overall fit of the proposed model and to test the hypotheses using covariance-based structural equation modeling. The results support the proposed conceptual model. Therefore, the study contributes to the existing literature by offering exploratory insights that could be especially valuable for policy makers and the pharmaceutical industry.The implications and limitations of the results are discussed, and recommendations for future research are made.
