The use of lisrel in validating marketing constructs☆
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This paper was written while Professor Steenkamp was on sabbatical leave at the Department of Marketing, The Pennsylvania State University, supported by a fellowship from the Niels Stensen Foundation. The research was partially supported by a grant from ecozoek to Mr van Trijp for the project “Variety Seeking in Consumer Behavior”. The authors thank Professors Richard P. Bagozzi (University of Michigan), Hans Baumgartner (The Pennsylvania State University), and James C. Anderson (Northwestern University), and two anonymous reviewers for their valuable comments on earlier drafts of the paper. The usual disclaimers apply.
Copyright © 1991 Published by Elsevier Ltd.