The importance of integrating marketing planning with corporate planning
References (20)
New Emphasis in Product Planning and Strategy Development
Indust. Marketing Mgt.
(1977)- et al.
Strategic Market Planning: Problems and Analytical Approaches
(1979) The Contributions of Marketing to Strategic Management
Academy of Mgt. Rev.
(1981)Business Week
An About-Face in TI's Culture
(July 5, 1982)Strategy and Structure: Chapters in the History of the American Industrial Enterprise
(1962)Strategic Market Analysis and Definitions: An Integrated Approach
Strategic Mgt. J.
(1981)Quantitative Research Methods in Strategic Management
- et al.
Strategy's Role in Policy Research
J. of Econ. and Bus.
(Spring–Summer, 1976) Toward a Contingency Theory of Business Strategy
Acad. of Mgt. J.
(1975)Marketing Planning & Strategy
(1981)
There are more references available in the full text version of this article.
Cited by (4)
Configurational answer to the ongoing riddle of formal and/or emergent planning practices
2016, Journal of Business ResearchCitation Excerpt :Researchers in strategic management (overview: Wolf & Floyd, 2013; Armstrong, 1982) disagree about the advantages and disadvantages of formal planning practices and the alternative of more emergent planning practices. Formal planning proponents argue that detailed formal planning practices (e.g. in-depth analyses of markets and implementation alternatives, Leontiades, 1983; Piercy & Morgan, 1994) provide a superior evaluation of the firms' environment and the utilization of firms' strength that improves firm performance under low and high uncertainties (Silverblatt & Korgaonkar, 1987; Ansoff, 1994). The key assumption is that increasing formal planning enhances firm performance (Miller & Cardinal, 1994).
Relationships between cultural orientations, shared ethical values, job characteristics, and organizational commitment for turkish industrial sales and retail managers
1995, Journal of Transnational Management DevelopmentPerceptions of marketing strategy and strategic marketing in uk companies
1993, Journal of Strategic MarketingShared organizational values: Measurement and impact upon strategic marketing implementation
1987, Journal of the Academy of Marketing Science
Copyright © 1983 Published by Elsevier Inc.