Elsevier

Business Horizons

Volume 20, Issue 3, June 1977, Pages 46-56
Business Horizons

Article
Extending the product life cycle

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References (10)

  • Arch Patton

    Top Management's Stake in a Product's Life Cycle

    (June 1959)
    David J. Luck

    Product Policy and Strategy

    (1972)
    Chester R. Wasson

    Dynamic Competitive Strategy and Product Life Cycles

  • Theodore Levitt

    Exploit the Product Life Cycle

    Harvard Business Review

    (November–December 1965)
  • Rolando Polli et al.

    A Test of the Product Life Cycle as a Model of Sales Behavior

    Market Science Institute Working Paper

    (November 1967)

    Validity of the Product Life Cycle

    The Journal of Business

    (October 1969)
    William E. Cox

    Product Life Cycles as Marketing Models

    The Journal of Business

    (October 1967)
  • Nariman K. Dhalla et al.

    Forget the Product Life Cycle Concept!

    Harvard Business Review

    (January–February 1976)
  • Excerpted from “Letters to the Editor,”

    Harvard Business Review

    (March–April 1976)

    Excerpted from “Letters to the Editor,”

    Harvard Business Review

    (March–April 1976)

    Harvard Business Review

    (March–April 1976)
There are more references available in the full text version of this article.

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